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If your hair salon business is new established, you need to increase client retention and boost your business. Yet, this is easier said than done. The beauty industry is highly competitive, so if you want to stay in business you have to up your game. Successful hairstylists build their beauty career on professionalism. More precisely, they take their job seriously and make efforts to ensure that their clients are happy. Anything else? Yes, great hairstylists know that email marketing generates more business for their salons than SEO does. If you do not use email marketing campaigns, you do not know what you are missing. Thanks to smart apps like MyCuts, you can easily create email marketing campaigns on your phone. To learn more, visit MyCutsApp.com. As surprising as it may seem, email marketing can help hairdressers like yourself.

What email marketing is

Email marketing refers to the act of sending promotional messages to a group of people via electronic mail. To put it differently. Email marketing is a tool that you can use to reach those who are interested in your area of expertise. Email marketing is nothing like spam. More precisely, the message reaches your clients and does not end up in the Trash folder. You can include images that depict your skills and those of your employees to increase your exposure. What is more, you can include links to your website.

How relevant is email marketing for hair salons

An industry that has not yet understood the benefits of using email marketing is certainly hairdressing. While it is true that computers cannot cut hair in your place, they can promote your business. Nowadays, to stay on top, you have to be aggressive when it comes to your marketing efforts. An app like MyCuts does not cost very much and it allows you to effortlessly create email marketing campaigns. What is more, you can book appointments and keep track of inventory. Coming back to email marketing, it is important to stress that it is targeted marketing. Recipients are more likely to schedule new appointments just because an email comes with an unbeatable offer. Even if people do not book appointments, they are reminded of what you have to offer.

Run an effective email marketing campaign

Hair salon owners who have tried email marketing have not been pleased with the results. The reason they have not met with success is that they have made small mistakes. When running an email marketing campaign, avoid the following mistakes:

  • Not making your email marketing campaign mobile-friendly: Emails do not magically adapt to fit the screen of the mobile device they are read on. If the marketing campaign is not optimized for mobile, readers will not be able to read your message.
  • Not including the name of your hair salon: clearly state that it is your hair salon that is sending the emails. Do not let recipients guess.
  • Not including the right content: Your email should be rich in beauty advice and news related to your services. Considering you are a hairdresser, you should include more than text in your email.

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